THOUGHTS: The Temptations of SSEs Ex-Dividend Day Drop

I like SSE as a company. I have pretty much spent my entire life living within its chief catchment area and have had little cause to complain. It services are reliable. Though as with anyone, I would have preferred their prices to be more reasonable.

What is more, since placing it to my portfolio as one of my first additions in January it has gained over 10%. This is chiefly thanks to my timing being very fortunate being at the virtual peak of the selling spree which followed the attacks on SSE and others by the Labour Party.

Of course, the capital gain was not as interesting to me as its dividends; these seem almost as reliable as its services. Excellent!

Indeed, today was the ex-dividend day for the juicy 60.7p per share final dividend. This was a welcomed contribution and will see me add a further SSE share to my portfolio through its reinvestment as well as a tidy cash return as well.