Coca-Cola's (KO) 3% Dividend Yield Is Just The Beginning - The Power of the Buyback Is Clear

I am, as you probably know, a fan of beverage companies. One of my largest holdings is Diageo (DGE) which I last topped-up in December and recently analysed over on Seeking Alpha.

However, I also hold soft-drinks maker Britvic (BVIC) which I bought in April 2015. Soft drinks remain, for me, a very attractive prospect. But you can't look at the sector without your eye turning to the mother of all soft-drinks makers: Coca-Cola (KO).

Coca-Cola continues to impress even in the face of fairly flat volume growth and modest but consistent underlying (that is, constant currency) revenue growth. A large part of this reason is its remarkably rewarding attitude towards shareholders' return. This is an issue I have only recently looked at in more depth. But I am glad I did.